Star Wars and the LEGO Group
The LEGO Group has been the leader of the building block toy industry since it’s inception in the 1940′s. Since then it has evolved tremendously with various themes that have been released. Some of those themes have not done as well as others. By far the most popular of these themes is the Star Wars theme of LEGO’s.
Star Wars and the LEGO Group first joined forces in the late 90′s to bring fans of both industries around the globe a great way to express their pastimes. The LEGO Group in particular has done tremendous work in bringing the Star Wars brand of LEGO Sets to the masses and creating a buzz for their product that has the LEGO Group enjoying record sales.
It is easy to enjoy Star Wars LEGOs as they are both such recognizable brands. Spending time creating spectacular LEGO creations is what many LEGO fans have been doing years before the release of Star Wars LEGOs. The addition of the Star Wars brand only brings the enjoyment to a whole new level. LucasFilms created a brand many years ago with the release of the Star Wars films that has lasted for many years. When the Prequels were released, the LEGO Group recieved exclusive rights to creating Building Blocks centered around the Star Wars Theme. Some of the earlier releases were:
1. Jango Fett’s Slave I 7153
2. Trade Federation MTT 7662 LEGO Set
3. Wattos Junkyard 7186 LEGO Set
Star Wars LEGO fans love their trade and are some of the more loyal fans of any industry around. Recently the LEGO Group announced an extension to the Licensing of the Star Wars theme much to the delight of both the Star Wars community and the LEGO community. With the recent release of Star Wars: The Clone Wars, the LEGO Group has plenty of material to work with future Star Wars themed LEGO sets and knowing the LEGO Group, they will do a great job of capitalizing on this fact.
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